Recent posts

CAN YOU BE AN EYE TECH? by Dr. Mark German, Optometrist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
October 29, 2012

Dr. Mark German

Do you have what it takes to become an ophthalmic technician?  Are you a "people person" who enjoys learning? Do you have some experience in healthcare? Then maybe this is the career move you have been looking for.

An ophthalmic technician is the person who begins your eye examination and does a number of eye tests before you see the doctor. He or she measures your current glasses, does an initial check of your glasses prescription to see if your vision can be improved, checks your eye pressure and puts eye drops in along with a number of other activities.

At Lakeshore Eye Care, all our technicians engage in continuing education to obtain certification from JCAHPO which stand for the "Joint Commission on Allied Health Personnel in Ophthalmology" - now you know why we abbreviate it! There are some degree programs for this field but none in the area so most local ophthalmic technicians started with on-the-job training and continue to take outside courses on a periodic basis.

This is an interesting and challenging career for someone looking to expand their horizons. Optometry and Ophthalmology are ever changing fields so the job never gets stale. If you think this may be the job for you, contact our office manager Linda at Lknapp@LakeShoreVision.com with your resume and a brief letter describing why you think you would make a good ophthalmic technician.  And if there are any experienced ophthalmic or optometric techs out there, we'd love to hear from you also!

For more eye care information visit www.LakeShoreVision.com or call 262-241-1919.


OPEN HOUSE IN MEQUON by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
October 25, 2012

You've all been watching our new Mequon office go up over the last year and now we are throwing open the doors for an open house! Come visit us on Saturday, November 3rd from 10 to 2 pm. You will be able to admire our brand new facility, talk with our doctors and see what surprises we have in store for you!

In this era of large clinics, we are unique. We are a private practice of independent eye doctors. We accept most insurance plans, including Medicare assignment. We offer 100% blade-free LASIK, the safest and most precise LASIK procedure available. And cataract surgery at Lakeshore Eye care is quick and painless. You even have the option of the latest in specialty bifocal lens implants to turn back the clock to the days when you could see all distances without glasses.

Come celebrate with us. Not only do we have the new office to show off but I'm also celebrating 20 years of practicing in Mequon! My colleagues Dr. Mark German, Dr. Deborah Costakos and Dr. Josephine-Liezl Cueto round out the team at Lakeshore Eye Care. We offer the latest in medical and surgical eye care, right here in Ozaukee County. From cradle on up, we have an eye doctor for you.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

See you on November 3rd!  Door prizes, goodie bags and more. We are proud of our new facility and can't wait to share it with you.

Looking for a local doctor you can trust who offers the safest and most precise LASIK procedure available? Call for your complimentary, no-pressure LASIK screening with Dr. Martha Jay and learn why blade-free iLASIK with Dr. Martha Jay is the way to go for your LASIK procedure.

Got cataracts? Dr. Jay offers the latest options in cataract surgery and lens implants. You only have the procedure done once so why not take the opportunity to to "turn back the clock" and elect for multi-focal implants at the time of your cataract surgery. They allow you can see close-up, far-away and in between without glasses after your cataract surgery. Toric lens options also available to eliminate both your cloudy cataract and your astigmatism to make the world even clearer after surgery. It's all about options and Dr. Jay offers them all.

For more eye care information visit www.LakeShoreVision.com or call 262-241-1919.

Dr. Martha Jay is a Board Certified Ophthalmologist who specializes in medical and surgical eye care.


HALLOWEEN HOLIDAY HAZARDS by Dr. Josephine-Liezl Cueto, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
October 15, 2012

Halloween is such a great time of the year…the beautiful fall colors, the crispness in the air, the endless candy supply and of course the cute children in the Halloween costumes.  However, with all the fun, there could be some potential eye hazards that are important to be aware of.

A popular costume trend of late is the decorative contact lens. Because people can buy them over the counter or on the internet, it is believed that a contact lens fitting or proper care are not necessary. This is WRONG.  Unfortunately, these “one size fits all” novelty contacts are not professionally fitted and could cause pain, infections, scratches or even permanent corneal scarring and vision loss.  It is important to realize that these costume products are being sold illegally and are not FDA-approved. By federal law ALL contact lenses are considered to be a medical device, only to be distributed by licensed eye-care professionals after determining the proper fit and prescription.

Dr. Josephine-Liezl P. Cueto

Dr. Josephine-Liezl Cueto

Other Halloween activities can also lead to eye injuries.  Unfortunately, what may seem like a harmless traditional game, like apple bobbing, could lead to scratches on the surface of the eye and infections from dirty water.  Lanterns and glow sticks can also cause dangerous but avoidable accidents. Hitting the edge of a lantern may lead to a corneal abrasion or the chemicals within a broken glow stick could damage the eye.

This holiday just take a little bit of extra care while having fun!  Happy Halloween from all of us at Lakeshore Eye Care!

Call 262-241-1919 or visit www.LakeShoreVision.com for more eye care information and to schedule appointments with Dr. Cueto.


PROBLEMS WITH CONTACT LENS SOLUTION by Dr. Mark German, Optometrist at Lakeshore Eye Care Professionals, S.C. in Mequon & Saukville, Wisconsin

By admin
October 8, 2012

If you wear soft contact lenses and use Opti-free "Replenish" contact lens solution, there may be a problem. We have been seeing a number of patients with mild, chronic eye infections who are using this product. You should switch to regular Opti-free "Pure Moist" or Bio true or RevitaLens for your multi-purpose solution.

The symptoms are a chronic red eye that keeps coming back after treatment. It may seem like an allergy or dry eyes. If changing solutions does not improve your comfort and the appearance of your eyes, please call for an appointment. Other tips to maintain healthy eyes while wearing contact lenses include being sure your case is clean, not over-wearing the contacts and changing the solutions daily.

Contacts add an extra stress to the health of your eyes and need to be cared for carefully. What we are trying to avoid is a severe infection such as an ulcer on the surface of the eye. Generally we only see ulcers on those who sleep in their contacts or in debilitated nursing home patients. You don't want to put yourself in that category!

Dr. Mark E. GermanSo please enjoy the great vision you get from contacts but take care of them correctly to maintain the health of your eyes.  And remember there is always the option of LASIK if you want to wake up with great vision. Our Dr. Martha Jay can help you with that.

To schedule an appointment or for more information, call 262-241-1919

Also visit www.LakeShoreVision.com to learn more about contact lens options and Dr. Mark German.


20 YEARS IN PRACTICE! by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
September 24, 2012
Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

I seems like yesterday that I started my practice in Ozaukee County, fresh from an Ophthalmology residency at Northwestern University in Chicago.  I was told that private practice was doomed and that the big clinics were the ideal model for medicine today.

Undeterred, I opened a tiny 500 square foot office in Mequon and hired one employee.  I didn't know many people in the area besides my husband's colleagues at UWM but people started coming in.  It has been gratifying to get to know so many wonderful people in Ozaukee County since then.  For many families, I've treated 3 or more generations: the kids for their first eye exam, their parents for LASIK and the grandparents for cataract surgery.  Now those "kids" are young adults and are having LASIK themselves!

My practice has grown to three full and one part-time doctor.  We have two offices in Ozaukee County (both considerably larger than 500 square feet)!  Our Mequon main office moved a few blocks south last month to 10320 N. Port Washington Road and our second office remains in Saukville at 620 E. Green Bay Ave (Conservancy Court).

Martha F. Jay, Ph.D., M.D.

But the commitment to excellence and patient care is still there.  I have always offered the newest and best medical and surgical eye care available.  If you haven't gotten to know me or my staff yet, we would love the opportunity to show you what quality eye care is all about.

For appointments or more information, call 262-241-1919.

To learn more about Dr. Martha Jay and Lakeshore Eye Care Professionals, visit www.LakeShoreVision.com


OPENING AUGUST 20TH! NEW MEQUON OFFICE by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
August 6, 2012

We will start seeing patients in our new Mequon office on August 20th!  It is just a bit south of our current location, on the east side of Port Washington Road near the corner of Donges Bay Road. The new address is 10320 N. Port Washington Road. Our phone number will remain unchanged. Don't worry those of you who prefer to come to the Saukville office, that location will be unaffected by the move.

Why move? The current Mequon location is in a very old building and while it has served us well for 15 years, we are ready for a larger and more modern facility.  Then there is the issue of parking.  Since Starbucks moved into the unit at the end of our current building, it has became obvious there is not enough room here for both of us let alone the other tenants here or soon to arrive.

Once we get settled, an Open House will be announced.  You will be impressed by the natural light, ease of parking and more space for our advanced eye care equipment.  All four doctors will be making the move: Martha Jay, M.D., Josephine-Liezl Cueto, M.D., Deborah Costakos, M.D. and Mark German, O.D. We specialize in medical and surgical eye care for patients of all ages.  Most insurance plans accepted including Medicare Assignment.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

We all look forward to seeing you in the new location!

Dr. Martha Jay is a Board Certified Ophthalmologist who specializes in medical and surgical eye care including iLASIK vision correction and small incision cataract surgery .

To schedule an appointment or for more information, call 262-241-1919.

More Eye Care Blogs available at www.LakeShoreVision.com


CONTACT LENSES AND GLASSES by Dr. Mark German, Optometrist at Lakeshore Eye Care Professionals, Mequon & Saukville, Wisconsin

By admin
July 16, 2012

If you wear contacts, you don’t need glasses right? WRONG!  First of all, it isn’t healthy for your eyes to wear contacts all waking hours. That’s because in order to fight off infection your cornea (the clear front part of your eye) needs the extra oxygen exposure this time away from contacts provides. But the more important reason to have glasses in addition to contacts is if you have an injury or severe eye infection.  When you have such a serious eye problem, you absolutely cannot wear contact lenses while you recover.  So if you have no back-up glasses you have no way to see while you wait for the problem to improve.

The glasses prescription does not have to be perfect but should be close enough so you can see to drive and go to work or school. Once you have a severe eye problem, that’s not a very good time to determine your glasses prescription as you vision is blurred.  Then there is the problem of getting the glasses made.  A one-hour optical shop often cannot make bifocals or may not be open at the time of your eye emergency.

Dr. Mark E. GermanSo if you cannot find your old glasses, next time you have an eye examination be sure to ask for a prescription for glasses even if you prefer to wear contact lenses.  It is just part of good eye care and you will certainly be glad you did so if you develop an eye problem. Other keys to healthy contact lens wearing include: Being sure the contact lens case is very clean; not sleeping in the contacts; discarding the contacts as directed; and having a complete eye examination every 1-2 years.

Dr. Mark German is an Optometrist practicing at Lakeshore Eye Care Professionals with offices in Mequon & Saukville, Wisconsin. He has 25 years experience treating eye problems for patients of all ages but especially enjoys the challenges of fitting contact lenses for people who have had problems in the past.

For more information about Dr. German, Lakeshore Eye Care Professionals and other eye care topics visit

www.LakeShoreVision.com or call 262-241-1919.


WHY LASIK, WHY NOW? by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
July 9, 2012

Those considering LASIK are looking to simplify their life - they are tired of the hassles and expense of contact lenses and glasses.  But what makes them finally decide to have LASIK? Often they have run out of contacts or their glasses need replacement or the contacts have become uncomfortable. They are where they are and are looking for a change.

The next step is pretty easy: A call to the office to arrange a screening exam. The exam takes 30 to 45 minutes, depending on how many questions you have.  It can take place in either our Mequon or Saukville office. There is no need to be out of the contacts prior to this exam.  You learn why blade-free LASIK is safer and more precise than older technologies. You find out if LASIK is an option for you based measurements of various aspects of your eyes and your prescription. You get to meet Dr. Jay and the staff at Lakeshore Eye Care.

The step after that is also pretty easy: You set up a time to return for a more complete pre-operative evaluation including dilating drops. You find a couple of days you can be off work for the procedure and arrange a ride to the laser center in Brookfield.  You stop wearing your contacts for a week (soft) or a month (hard) before that next exam.  Then you sit back and prepare to be amazed!

Now all you have to do is take that first step…. Call 262-241-1919.

www.LakeShoreVision.com

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

Dr. Martha Jay is a Board Certified Ophthalmologist who specializes in blade-free iLASIK and small incision cataract surgery. She trained at Northwestern University in Chicago and founded Lakeshore Eye Care in 1992. Her colleagues at Lakeshore Eye Care Professionals are Dr. Josephine-Liezl Cueto, Dr. Mark German and Dr. Deborah Costakos.

Offices in Mequon & Saukville, Wisconsin.


WHAT IS A COMPLETE EYE EXAM? by Dr. Mark German, Optometrist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
June 4, 2012

Dr. Mark German

Maybe it's easier to explain what a complete eye exam isn't. It is not just a quick check of your glasses prescription so you can order new glasses.  A complete eye examination is a thorough evaluation of your eyes and the medical conditions that may affect your eyes.  This means starting with an in-depth medical history, proceeding to checking your eye pressure, glasses prescription, peripheral vision, pupils, eye muscle balance, the front of your eyes with a microscope and an evaluation of the back of your eyes after dilating drops have been instilled.

The eye is a special window into your health.  It is the only place in the body where you can actually see blood vessels.  Many diseases such as diabetes and high blood pressure can damage these fine vessels in the eye and elsewhere. While you cannot look at the tiny vessels in your heart, kidneys or feet, damage in the eyes could suggest damage elsewhere and indicate that more precise management of these conditions is indicated.

So we are not just being nosy when we ask all sorts of medical questions at the time of your eye examination.  And we are not just out to make you uncomfortable with dilating drops, we really need to use them to get a better look at the back of your eyes!

While we are on the topic, when was the last time you scheduled complete eye examinations for yourself and your family?  We offer medical and surgical eye care for patients of all ages. Most insurance plans accepted.

Dr. Mark E. GermanDr. Mark German is an Optometrist at Lakeshore Eye Care Professionals.  He graduated from the Indiana School of Optometry in 1987 and joined Martha F. Jay, Ph.D., M.D.  at Lakeshore Eye Care Professionals in 2000.  The third doctor at Lakeshore Eye Care is Josephine-Liezl Cueto, M.D.

To schedule appointments or for more information, call 262-241-1919.

Also visit www.LakeShoreVision.com.


BASEBALL VS FOOTBALL EYES by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, WI

By admin
May 25, 2012

Are your eyes more like a football or a baseball?

Been following the Brewers? Baseball is not just a sport but also a way to explain the shape of your eyes.  You have “football eyes” if the front of your eyes are curved like a football. This is called astigmatism.  You have “baseball eyes” if the front of your eyes are more rounded like a baseball.

It is important to know if you have football or baseball eyes if you are considering cataract surgery.  This is because it determines which implant options are available to you at the time of surgery.  Cataract surgery is a very safe and relatively easy procedure to go through.  We gently remove your natural cloudy lens and replace it with a clear implant to improve your vision.

The latest advancements in cataract surgery involve the various implant choices now available. If you have football eyes, you would see better afterwards if we place a “Toric” implant at the time of your cataract surgery.  If you have baseball eyes, then you could benefit from a “Multi-focal” implant that allows you to see far away, intermediate and close up after your surgery without glasses.  These “bifocal-like” implants let you turn back the clock and be relatively free of glasses after your procedure.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

How can you tell if you have football or baseball eyes?  How can you know which implant is optimal for you at the time of your cataract surgery?  We guide you through the options available to you during your cataract evaluation.  Remember, you only have cataract surgery once so it is important to consider all the possibilities to optimize your vision.

Dr. Martha Jay is a Board Certified Ophthalmologist who founded Lakeshore Eye Care Professionals almost 20 years ago.  She obtained her ophthalmology training at Northwestern University in Chicago and specializes in medical and surgical eye care such as small incision cataract surgery and blade-free LASIK Vision Correction.

For more information about Dr. Martha Jay and Lakeshore Eye Care Professionals, visit www.LakeShoreVision.com or call 262-241-1919.


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