Recent posts

4 REASONS for LASIK by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By lsvadmin
January 15, 2013

Martha F. Jay, Ph.D., M.D.

I'll bet you've been thinking about LASIK for years but just never quite got over the fear factor.  These 4 words that could change all that: Experience, Comfort, Precision and Affordability!

As for experience, you could not do better than selecting me as your LASIK surgeon as I was the very first doctor in the Milwaukee area to perform refractive surgery with a laser. Since then I have consistently been offering the latest technology in refractive surgery available anywhere, right here in Ozaukee County. Comfort comes with a pain-free LASIK procedure lasting less than 20 minutes. In fact the first laser takes a mere 21 seconds and the second usually less than a minute.  Precision comes from using the safest and most precise laser technology available.  That leaves affordability. If you are 30 years old and wear contact lenses, you can expect to pay $20,000 over your lifetime for contacts and solutions.  That and our financing plan make LASIK a deal.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

I suppose we could add another word: confidence! By selecting Lakeshore Eye Care for your LASIK procedure you get the benefit of a local surgeon you can trust along with the most advanced LASIK procedure available.  Now your next step is to call 262-241-1919 to arrange your complimentary LASIK screening exam to see if blade-free iLASIK is in your future.  It's that easy.

Dr. Martha Jay is a Board Certified Ophthalmologist practicing at Lakeshore Eye Care Professionals with offices in Mequon and Saukville, Wisconsin. For more eye care information or to schedule appointments, call 262-241-1919 or visit www.LakeShoreVision.com


"FORGIVE" YOUR CO-PAYMENT? by Dr. Josephine-Liezl Cueto, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By lsvadmin
January 7, 2013

At the beginning of every year we get calls requesting that we "forgive" insurance co-payments.  Some ask nicely, others are pretty insistent.  Just to save our billing staff from another call on this subject, let me explain what co-payments are and how they function as part of your health insurance plan.

Co-payments are designed to share the cost of the visit with the patient.  Every time co-payments go up, the amount paid to the doctor directly by the insurance company goes down.

If we 'forgive" a co-payment, it is actually insurance fraud.  We have contracts with most major insurance companies stating what our compensation will be for specific examinations, testing and surgical procedures.  If the patient is required to pay 20% of that or a certain dollar amount and we "forgive' it, there are several consequences.

First, we are not receiving that portion of our fees that the co-payment represents.  Second, the fraud part is because the insurance company assumes the co-payment was made so reduces the patient's remaining deductible for the rest of the year.  Third, if this activity is reported to the insurance company we are essentially stating that our fees are less than the contracted amount.  This allows the insurance company to reduce our payments in the future for other patient's visits.

So as much as we would like to "forgive and forget", it is not so simple!

Dr. Josephine-Liezl P. Cueto

Dr. Josephine-Liezl Cueto

Dr. Cueto is a Physician and Surgeon (Ophthalmologist) specializing in medical and surgical eye care. She practices at Lakeshore Eye Care Professionals in Mequon and Saukville, Wisconsin.

For more eye care information or to schedule an appointment call 262-241-1919.

Visit www.Lakeshorevision.com  for more eye care information and to learn more about Lakeshore Eye Care and Dr. Cueto.


ED MEDICATIONS AND YOUR VISION By Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By lsvadmin
January 2, 2013

Medications such as Viagra, Cialis and Levitra are prescribed to treat ED (erectile dysfunction). Now this is a delicate topic but one that should be discussed with your eye care professional.

Color perception is commonly altered for several hours after using an ED medication. There appears to be a blue tint to your vision along with light sensitivity. This may make blue and green lights look similar and in fact pilots are not allowed to use these medications for 12 hours before flying.  This color change is nothing to worry about and does not persist.

A more serious potential vision problem is a small stroke behind one eye which could cause permanent vision loss in that eye.  Many thousands of patients have used these medications successfully but there have been 14 reported cases of a condition called anterior ischemic optic neuropathy (AION) which is a blockage of blood flow behind the eye.  All those affected had other medical problems such as diabetes, high blood pressure or elevated cholesterol.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

So should you use ED medications?  If you have already had vision loss in one eye from AION you probably would not want to risk your remaining eye with ED drugs. Your eye doctor should also look at your optic nerve in the back of your eye.  It is like a saucer with an inside and outside part. Those with a very small inside part ("small cup") are at higher risk of vision loss with ED medications. So bring it up, we can help you make an informed decision.

Dr. Martha Jay is a board certified Ophthalmologist (Eye Physician and Surgeon) practicing at Lakeshore Eye Care Professionals with offices in Mequon and Saukville, Wisconsin.

Call 262-241-1919 for more information or to schedule appointments.

Visit www.LakeshoreVision.com to learn more about your vision and your health.


DO YOUR EYES A FAVOR: QUIT SMOKING IN 2013 By Dr. Josephine-Liezl Cueto, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By lsvadmin
December 17, 2012

Were you naughty or nice this year?  St. Nick already passed judgment but your eyes may have another opinion.  It's New Years Resolution time so if  you haven’t already heard enough reasons to quit smoking, consider macular degeneration and cataracts.

There are two types of macular degeneration: dry and wet.  The dry type is usually quite mild.  The wet type is another story - you may loose your central vision and along with that your ability to read or drive.  This is already the leading cause of legal blindness for those over 65 year-old. Your chance of converting to the aggressive wet form is more likely if you are a smoker.

Cataract progression is also related to smoking. A recent review paper in the medical journal Investigative Ophthalmology looked at over 20 studies comparing the risk of developing cataracts in smokers and non-smokers.  All showed that smoking significantly increased the risk of developing cataracts. The numbers ranged from a 60% to 86% - meaning that by smoking you increase your chances of getting cataracts by 60 to 86%.  And quitting made a difference, a 90% increased risk of cataracts was found for current smokers compared to former smokers.

Dr. Josephine-Liezl P. Cueto

Dr. Josephine-Liezl Cueto

The bottom line is really quit smoking this time if you value your vision!  While we can fix cataracts, macular degeneration is another matter. Consult your primary care physician for strategies to make this New Years resolution successful for you and your eyes.

Dr. Cueto in an Ophthalmologist practicing with Drs. Martha Jay and Mark German at Lakeshore Eye Care Professionals. They provide medical and surgical eye care for patients of all ages and accept most insurance plans.

Call 262-241-1919 or visit www.LakeShoreVision.com for more eye care information.


YULETIDE EYE HAZARDS By Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
December 3, 2012

You may think that eye injury season is over now that outdoor sports are only a memory but think again!  This is the time of year when we start seeing holiday related eye injuries due to decorating or car accidents.

A perennial favorite is the Christmas tree injury.  This can happen while cutting down the tree, moving the tree or decorating it.  You are looking at what you are doing and don’t pay attention to that sharp branch or needle next to your eye.  It may not hurt right away but hours later you will be in quite a bit of pain.

Hanging decorations are another potential hazard.  They are temporarily secured with tape or tacks but that doesn’t mean they will stay there!  Watch for falling ornaments or other forms of holiday cheer.

It’s also a dangerous place out there in Santa’s workshop.  Santa’s helpers may be using power tools that they are not accustomed to.  Be sure to pick up safety goggles when you are getting the other supplies for the project.

On a more serious note, you want to drive defensively to avoid impaired drivers returning from Holiday parties.  While air bags may save your life in a collision, they also can result in eye injuries from direct trauma or the powder that they are packed in.

Should the accidental accident occur, we are here to help but would just as soon have you avoid the pain and trouble.  Just be careful, take your time and have a safe December.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

Dr. Martha Jay is a board certified Ophthalmologist practicing at Lakeshore Eye Care Professionals with offices in Mequon and Saukville, Wisconsin.

For more eye care information call 262-241-1919 or visit www.LakeShoreVision.com


SEND THE KIDS OUTSIDE FOR THEIR VISION by Dr. Mark German, Optometrist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
November 14, 2012

It's getting cold outside but a recent study indicates that children are less likely to become near-sighted if they spend more time outdoors! The May issue of "Investigative Ophthalmology" reported on a long-term study of children followed from age 7 to 15.  Those who spent a significant amount of time outdoors had a 33% reduction in near-sightedness at the end of the study period.

The cause was speculated to be due to the spectrum of light exposure found outdoors and how the eye focuses far-away compared to close-up.  Near-sightedness is very common in school age children.  Sometimes the changes occur slowly so the child and their parents are not aware of the problem.  Then when they come in for an exam everyone is surprised by what we find!

Risk factors for near-sightedness include a family history of needing glasses for distance viewing in parents or other relatives but that is not always the case.  Because it is easily overlooked, we suggest that school age children be seen for a complete eye exam yearly.

Besides glasses, near-sightedness can be managed with contact lenses in older children.  Usually if parents wear contacts they have a pretty good idea when their children are ready for this change. By 13 most kids do well and some younger ones are up to the challenge.

Dr. Mark E. Germanhe take home message is that many school-age children will need glasses or contacts even if they are outside on a regular basis.  And if their last eye exam was more than a year ago, it's time to schedule another.

Dr. Mark German practices general Optometry at Lakeshore Eye Care Professionals with offices in Mequon & Saukville, Wisconsin. He welcomes patients of all ages into his practice and accepts most insurance plans.

To learn more about eye care call 262-241-1919 or visit www.LakeShoreVision.com


GIVE THANKS FOR GOOD VISION by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
November 14, 2012

Most of us pretty much take our vision for granted unless we have a problem. Hopefully you never have to choose but most people would rather lose hearing or mobility before vision. Maintaining good vision, however, does take some effort on your part.

You should be sure to have a complete eye examination with dilating drops at least every two years. If you have diabetes, then you should come in every year. We generally see glaucoma patients every six months. Warning signs that would warrant an immediate eye examination include eye pain, light sensitivity, blurred vision, loss of side vision or an increase in floaters.

You may have good vision but what about your relatives or neighbors? If you are starting to think about holiday gifts, consider something that would make their lives easier. They probably have enough “stuff” but could really use a ride to the store, doctor’s appointment or just out for some fun. There are options, although limited, to get around if you don’t drive in Ozaukee County. But the loss of freedom is pretty distressing to many visually impaired seniors who can no longer drive due to visual problems.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

The above is just something to reflect upon during the Thanksgiving holiday. And while you are at it, don’t forget to schedule those eye appointments for yourself and your family! Remember that we provide advanced medical and surgical eye care for patients of all ages.

Dr. Martha Jay is a board certified Ophthalmologist (Eye Physician and Surgeon) who specializes in blade-free LASIK vision correction and small incision cataract surgery.

To learn more about eye care topics call 262-241-1919 or visit www.LakeShoreVision.com


CAN YOU BE AN EYE TECH? by Dr. Mark German, Optometrist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
October 29, 2012

Dr. Mark German

Do you have what it takes to become an ophthalmic technician?  Are you a "people person" who enjoys learning? Do you have some experience in healthcare? Then maybe this is the career move you have been looking for.

An ophthalmic technician is the person who begins your eye examination and does a number of eye tests before you see the doctor. He or she measures your current glasses, does an initial check of your glasses prescription to see if your vision can be improved, checks your eye pressure and puts eye drops in along with a number of other activities.

At Lakeshore Eye Care, all our technicians engage in continuing education to obtain certification from JCAHPO which stand for the "Joint Commission on Allied Health Personnel in Ophthalmology" - now you know why we abbreviate it! There are some degree programs for this field but none in the area so most local ophthalmic technicians started with on-the-job training and continue to take outside courses on a periodic basis.

This is an interesting and challenging career for someone looking to expand their horizons. Optometry and Ophthalmology are ever changing fields so the job never gets stale. If you think this may be the job for you, contact our office manager Linda at Lknapp@LakeShoreVision.com with your resume and a brief letter describing why you think you would make a good ophthalmic technician.  And if there are any experienced ophthalmic or optometric techs out there, we'd love to hear from you also!

For more eye care information visit www.LakeShoreVision.com or call 262-241-1919.


OPEN HOUSE IN MEQUON by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
October 25, 2012

You've all been watching our new Mequon office go up over the last year and now we are throwing open the doors for an open house! Come visit us on Saturday, November 3rd from 10 to 2 pm. You will be able to admire our brand new facility, talk with our doctors and see what surprises we have in store for you!

In this era of large clinics, we are unique. We are a private practice of independent eye doctors. We accept most insurance plans, including Medicare assignment. We offer 100% blade-free LASIK, the safest and most precise LASIK procedure available. And cataract surgery at Lakeshore Eye care is quick and painless. You even have the option of the latest in specialty bifocal lens implants to turn back the clock to the days when you could see all distances without glasses.

Come celebrate with us. Not only do we have the new office to show off but I'm also celebrating 20 years of practicing in Mequon! My colleagues Dr. Mark German, Dr. Deborah Costakos and Dr. Josephine-Liezl Cueto round out the team at Lakeshore Eye Care. We offer the latest in medical and surgical eye care, right here in Ozaukee County. From cradle on up, we have an eye doctor for you.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

See you on November 3rd!  Door prizes, goodie bags and more. We are proud of our new facility and can't wait to share it with you.

Looking for a local doctor you can trust who offers the safest and most precise LASIK procedure available? Call for your complimentary, no-pressure LASIK screening with Dr. Martha Jay and learn why blade-free iLASIK with Dr. Martha Jay is the way to go for your LASIK procedure.

Got cataracts? Dr. Jay offers the latest options in cataract surgery and lens implants. You only have the procedure done once so why not take the opportunity to to "turn back the clock" and elect for multi-focal implants at the time of your cataract surgery. They allow you can see close-up, far-away and in between without glasses after your cataract surgery. Toric lens options also available to eliminate both your cloudy cataract and your astigmatism to make the world even clearer after surgery. It's all about options and Dr. Jay offers them all.

For more eye care information visit www.LakeShoreVision.com or call 262-241-1919.

Dr. Martha Jay is a Board Certified Ophthalmologist who specializes in medical and surgical eye care.


HALLOWEEN HOLIDAY HAZARDS by Dr. Josephine-Liezl Cueto, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
October 15, 2012

Halloween is such a great time of the year…the beautiful fall colors, the crispness in the air, the endless candy supply and of course the cute children in the Halloween costumes.  However, with all the fun, there could be some potential eye hazards that are important to be aware of.

A popular costume trend of late is the decorative contact lens. Because people can buy them over the counter or on the internet, it is believed that a contact lens fitting or proper care are not necessary. This is WRONG.  Unfortunately, these “one size fits all” novelty contacts are not professionally fitted and could cause pain, infections, scratches or even permanent corneal scarring and vision loss.  It is important to realize that these costume products are being sold illegally and are not FDA-approved. By federal law ALL contact lenses are considered to be a medical device, only to be distributed by licensed eye-care professionals after determining the proper fit and prescription.

Dr. Josephine-Liezl P. Cueto

Dr. Josephine-Liezl Cueto

Other Halloween activities can also lead to eye injuries.  Unfortunately, what may seem like a harmless traditional game, like apple bobbing, could lead to scratches on the surface of the eye and infections from dirty water.  Lanterns and glow sticks can also cause dangerous but avoidable accidents. Hitting the edge of a lantern may lead to a corneal abrasion or the chemicals within a broken glow stick could damage the eye.

This holiday just take a little bit of extra care while having fun!  Happy Halloween from all of us at Lakeshore Eye Care!

Call 262-241-1919 or visit www.LakeShoreVision.com for more eye care information and to schedule appointments with Dr. Cueto.


Stay Connected


We want to hear from you