Recent posts

LASIK for Christmas: The Gift of Sight by Dr. Martha Jay, Ophthalmologist, Mequon and Saukville, Wisconsin

By admin
November 28, 2011

Oh no, the holidays are fast approaching!  Are you again stymied about a gift for your young adult son or daughter?  Consider the gift of sight: LASIK vision correction.  Not only would LASIK help launch them into the future, this gift also saves them money in the long run. A 25 year-old wearing contact lenses can expect to spend more than $20,000 on contacts and solutions over their lifetime.  So LASIK is really a bargain.  And blade-free iLASIK is now so precise it’s approved by NASA for their astronauts and the Navy for their “Top Gun” fighter pilots.

If you are considering LASIK as a gift, you should talk it over with the one you have in mind.  Find out if they can spare an hour for a free screening exam to determine if they are an appropriate candidate. The actual LASIK procedure would require 2 days out of their normal schedule for the surgery and healing.

LASIK is ideal for active people.  Skiing, swimming, biking and other outdoor activities are more fun without the hassles of glasses or contacts.  It also simplifies life which is especially appreciated by those starting families or careers.  The most common comment we get from our LASIK patients is that they wish they had done it sooner - they consider it a life changing event.  So why not help your son or daughter along?

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

For more information, visit out web site at or give us a call at 262-241-1919.  You might see someone you know in the Testimonial Section!  Remember that blade-free iLASIK at Lakeshore Eye Care is the most precise and advanced procedure available anywhere. Dr. Martha Jay was the first doctor in the Milwaukee area to use a laser for refractive surgery in the 1990's and has remained at the top of the fields since then.  Trust your eyes and those of your family to a local doctor you can trust.

Dr. Jay practices ophthalmology at Lakeshore Eye Care Professionals with offices in Mequon and Saukville, Wisconsin.  She is a board certified ophthalmologist who obtained her ophthalmology training at the prestigious Northwestern University Medical School in Chicago.

Happy Holidays to you and your family!   262-241-1919

GIVE THANKS FOR GOOD VISION by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon and Saukville, Wisconsin

By admin
November 7, 2011

Most of us pretty much take our vision for granted unless we have a problem.  Hopefully you never have to choose but most people would rather lose hearing or mobility before vision.  Maintaining good vision, however, does take some effort on your part.

You should be sure to have a complete eye examination with dilating drops at least every two years.  If you have diabetes, then you should come in every year.  We generally see glaucoma patients every six months.  Warning signs that would warrant an immediate eye examination include eye pain, light sensitivity, blurred vision, loss of side vision or an increase in floaters.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

You may have good vision but what about your relatives or neighbors?  If you are starting to think about holiday gifts, consider something that would make their lives easier.  They probably have enough “stuff” but could really use a ride to the store, doctor’s appointment or just out for some fun.  There are options, although limited, to get around if you don’t drive in Ozaukee County.  But the loss of freedom is pretty distressing to many visually impaired seniors who can no longer drive due to visual problems.

The above is just something to reflect upon during the Thanksgiving holiday.  And while you are at it, don’t forget to schedule those eye appointments for yourself and your family!  Remember that we provide advanced medical and surgical eye care for patients of all ages.

To learn more about Dr. Martha Jay and Lakeshore Eye Care Professionals, visit or call 262-241-1919.

When is an Eye Exam a Medical Exam? By Dr. Mark German, Optometrist at Lakeshore Eye Care Professionals in Mequon and Saukville, Wisconsin

By admin
November 1, 2011

We like to use this column to tackle common misunderstandings patients have about their eyes and eye care.  So here is a big one: When is an eye exam billed to your medical insurance and when is it part of a separate vision plan? Some patients have both medical insurance and vision plans.  The latter is intended for routine eye care and sometimes covers glasses or contact lenses every one to two years.

The difference has to do with why you are having your eyes examined.  If you have a medical problem such as diabetes or take medications such as hydroxychloroquine that can affect your eyes, then the examination is billed to your medical insurance.  It also has to do what type of eye problems you have.  If you have glaucoma or cataracts, those are medical problems so the exam is billed to your medical insurance.

Dr. Mark E. GermanThe separate vision plan is for those patients who have nothing wrong with their eyes except for the fact that they wear glasses or contact lenses.  It is not intended for those with medical eye problems.  Sometimes it doesn’t pay to have a separate vision plan if you have a medical eye problem unless your premium is less than the anticipated discount on glasses or contact lenses.  Another difference is which doctor you see.  Our ophthalmologists, Drs. Jay and Cueto, generally do not accept the vision plans as 99% of their patients have medical eye problems.

Still confused? You are not alone. Call our office at 262-241-1919 and we can help you sort it out.

Dr. Mark German is an Optometrist with Lakeshore Eye Care Professionals.  He practices comprehensive optometry and accepts patients of all ages into his practice.  Most insurance plans accepted including Medicare Assignment.  His ophthalmology  colleagues are Dr. Martha Jay and Dr. Josephine-Liezl Cueto.

For more information, visit our web site at or call 262-241-1919.

iLASIK and Flex Plans by Dr. Martha Jay, LASIK Surgeon in Mequon and Saukville, Wisconsin

By admin
October 24, 2011

Martha F. Jay, Ph.D., M.D.

You’ve been thinking about LASIK for years and have just gone through another summer hassling with your contacts and glasses.  In the long run you actually save money on LASIK compared to the cost of contacts and glasses.  But don’t forget about yet other way reason to turn to LASIK: The added savings provided by using your Flex Spending Plan at work.  Fall is generally the time to plan for the next year if you want to take advantage of these added savings.  But before committing the funds, be sure to come in for your free screening exam.

Not everyone is a candidate for blade-free iLASIK so the screening exam is critical.  We check your prescription, shape and thickness of your cornea, general eye health and many other factors.  It also gives you a change to meet our great team at Lakeshore Eye Care and learn more about iLASIK.

Even if you know you have a Flex Plan at work, the rules vary depending on your employer so be sure to check with your Human Resource officer. By using pre-tax dollars from your Flex Plan, you can make LASIK even more affordable.  But if you don’t have such a plan at work, there are other ways to finance iLASIK.  We have interest-free financing arranged through CareCredit and accept most major credit cards.

We offer the exact same blade-free iLASIK procedure at Lakeshore Eye that the Navy has found to be safe and precise enough for their “Top Gun” pilots. It’s over in minutes and pain-free.  So don’t miss out on your chance to make this remarkable procedure more affordable in 2012.

Dr. Martha Jay was the first eye surgeon in the Milwaukee area to use a laser for refractive surgery.  Since then, thousands of Milwaukee area residents have benefited from her expertise.  She and her team at Lakeshore Eye care take the time to explain every detail in advance so there are no surprises.  Call today for your complimentary, no-pressure screening exam at 262-241-1919.

Visit for more information.

Still Open? By Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals, Mequon and Saukville, Wisconsin

By admin
October 11, 2011

We keep getting calls from patients asking, “Are you still open?”  The reason for the confusion is construction, lots of it, in and around both the Mequon and Saukville offices.  The answer is a resounding “YES, we are very much open at both locations.”

The Mequon office may look like the roof is off, but it is very much there.  You can thank our new landlord, Scott Yauck of Cobalt Partners, for the down-and-out look!  He is adding a new front on the building and a Starbucks on the south end.  Parking is available in front of our office and in the gas station lot to our north.  Construction is slated to be completed by Thanksgiving.

As for Saukville, it looks like the road construction along Green Bay will continue for some time.  When it is done, however, we will be able to make a left turn more easily into and out of the driveway because they are adding a central turning lane.  So there will be an advantage to putting up with this in the long run.  Also, now traffic moves more slowly through the area so it is actually a bit safer.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

Thank you, loyal patients for putting up with this “progress.”  Just leave a little extra time and you should be able to get in and out of both offices without difficulty.  Makes you look forward to winter, doesn’t it?  And please don’t let these little interferences get in the way of you taking care of your eyes.  We still offer the latest in medical and surgical eye care for patients of all ages.  See you soon!

Dr. Martha Jay practices at Lakeshore Eye Care Professionals with Dr. Josephine-Liezl Cueto and Dr. Mark German.  Offices are located in Mequon and Saukville, Wisconsin.

Call 262-241-1919 for more information or to schedule an appointment.  Medical and surgical eye care offered for patients of all ages including iLASIK vision correction, small incision cataract surgery with multi-focal and toric lens implants, glaucoma care, diabetic eye care, dry eye treatment and much more.

See for more informative blogs and explainations of common eye problems.

Giant Papillary Conjunctivitis (GPC) by Dr. Mark German, Optometrist, Mequon, Wisconsin

By admin
October 5, 2011

Visualize This!

While it sounds like quite a mouthful, giant papillary conjunctivits (GPC) is a common eye condition.   It's actually an allergy to contact lenses.   It generally occurs in patients who have worn contact lenses for years.  They come in concerned that their contacts are no longer comfortable and that they have a slight discharge from their eyes.  "But I've worn contacts for years without problems" is their response when told of the diagnosis.  It's precisely that long duration of wear that triggers the condition.

Patients with asthma, hay fever or animal allergies may be at greater risk of developing GPC.  This condition is believed to be a reaction to protein deposits building up on the contact lenses.  The name comes from what we see when we flip the upper eyelid: 1-2 mm bumps called "giant papillae".

Dr. Mark E. GermanThe key to treatment is decreased lens wear time, frequent replacement of the contacts and diligent cleaning of the lenses each day.  Disposable contacts help because they are discarded before the protein builds up.  Sleeping in contacts has to stop.  Besides the above, treatments may include allergy drops or non-steroidal anti-inflammatory drops.  Once the GPC clears up, the patient may want to consider LASIK vision correction to avoid a recurrence.

Are you having problems with your contact lenses?  Or are you due for a thorough eye examination?  We are here to help. Dr. Mark German is an Optometrist practicing with Lakeshore Eye Care Professionals in Mequon and Saukville, Wisconsin.

Dr. German is accepting patients of all ages into his practice.  Most insurance plans honored.  Call 262-241-1919 for an appointment or more information.

Visit out web site at for more information.

Electronic Medical Records are coming to Lakeshore Eye Care by Dr. Martha Jay, Ophthalmologist in Mequon and Saukville, Wisconsin

By admin
September 19, 2011

Lakeshore Eye Care may be an independent group of doctors, not part of any large hospital group, but we aren’t going to be left behind in the conversion to electronic medical records.  You may have seen the equipment being moved into the exam rooms at both our offices and now we are “Going Live.”  That means that last week we began to convert to electronic records and will eventually be able to discard our old paper charts.

Why go through all that trouble and expense?  There are many advantages to electronic medical records but the most important one is accuracy and better ability to communicate with our patients and referring doctors.  No longer will our staff be struggling to decipher the handwriting of a certain doctor (could that be me?) to understand the examination results and plan. There will also be a savings in time and paper as we are able to just modify each patient’s information rather that completely rewriting it each time they come in.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

But change is not easy so we ask for your understanding while we go through this transition.  We may be requesting different information when you schedule and at first may be a bit slower.  But we have a great staff – dedicated to learning new tasks and making our patient’s experience at Lakeshore Eye Care the best it can be.  Thanks for your patience.

On another topic, Flex Spending plan deadlines are coming up so be sure to schedule your LASIK screening exam before committing funds for 2012 as not everyone is a good LASIK candidate.

Dr. Martha Jay is an ophthalmologist (Eye Physician and Surgeon) practicing at Lakeshore Eye Care Professionals in Mequon and Saukville, Wisconsin.  For appointments call 262-241-1919.  For more information see

Are Your Contact Lenses "Fit"? By Dr. Mark German, Optometrist in Wisconsin

By admin
September 12, 2011

Often I am asked at the end of an eye exam for a contact lens prescription.  Unlike a glasses prescription, a contact lens prescription requires an actual fitting of the contacts on the eye. As this is an extra service, it is not usually included in a regular eye examination.  An improperly fit contact lens can lead to serious eye problems such as corneal abrasions or even corneal ulcers.

What is involved in a contact lens fitting?  Several measurements are made of the cornea, or front part of your eye, to determine the appropriate size and the curvature for the contacts.  The optimal contact lens material is then chosen to provide the best possible comfort and vision.  The contact lens is then checked on the eye with a microscope to ensure a proper fit and optimal vision.

The next part of the contact lens fitting involves education. You could have the perfect contacts but if you are not caring for them correctly you could still get into serious trouble. The wearing schedule and cleaning regiment needs to be understood. For those new to contacts, learning how to put them in and take them out may take some time. You want to leave that appointment seeing well, understanding how to care for your contacts and realizing the warnings signs of trouble that would necessitate an immediate appointment.

Dr. Mark E. GermanMost people do very well with contact lenses but there is a tendency to not take the fitting and care seriously.   So call for your appointment today to be sure your contacts are "fit".

Dr. Mark German is an Optometrist practicing with Lakeshore Eye Care Professionals in Mequon and Saukville, Wisconsin.  His colleagues are Dr. Martha Jay and Dr. Josephine-Liezl Cueto, both Eye Physicians and Surgeons.

For an appointment or to learn more about contact lenses, call 262-241-1919.

Visit Lakeshore Eye Care Professionals Web site at

NOT ALL LASIK IS CREATED EQUAL by Dr. Martha Jay, LASIK Surgeon in the Milwaukee Area

By admin
August 29, 2011

iLASIK with IntraLase and VISX Star4 S4 Lasers

If you are interested in LASIK the first thing you need to know is that “Not all LASIK is created equal.”  The key elements to success with LASIK involve taking advantage of the latest blade-free technology, selecting an experienced LASIK surgeon and being sure your follow-up care is done by the doctor – not delegated to para-professionals.

A common question posed to our staff is: “How much is LASIK?” This misses the point. Price is not the most important factor.  You only have LASIK once so you want it done right. Your decision about how and where to have your LASIK procedure will affect your vision for the rest of your life.

But you are in luck, right here in Ozaukee County you have one of the most experienced LASIK surgeons in Wisconsin.  In fact I was the first doctor in the Milwaukee area to use a laser for refractive surgery and to adopt blade-free LASIK.  Thousands of my patients have experienced freedom from glasses and contact lenses after refractive surgery.  .

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

Since 2005 I have been exclusively offering blade-free LASIK.  By using two lasers instead of one it is almost impossible to have a complication during the procedure.  This added precision convinced the Navy to allow their “Top Gun” fighter pilots to have LASIK with the exact same equipment I use in my practice.

So have LASIK but do it right.  Take the first step today by calling 262-241-1919 for your free screening exam to see if LASIK is an option for you.  Visit our web site at for more information.

BACK TO SCHOOL EYE CARE By Dr. Mark German, Optometrist at Lakeshore Eye Care Professionals, Mequon and Saukville, Wisconsin

By admin
August 5, 2011

What happened to summer?  The kids are headed back to school so you probably have had to get supplies and maybe some new clothes were needed.  But did you overlook their annual eye examinations?

Because they are still growing, children’s vision changes quickly so needs to be monitored regularly to be sure they are seeing optimally.  Sometimes kids are not the best judge of their vision, especially during the summer when distance vision is not as important as in the classroom.  It is not uncommon for a child to come in not being able to see the big “E” on the eye chart but having no visual complaints.

If your children are in glasses or contact lenses, they need an eye examination each and every year.  If they were found to have perfect vision in the past, then probably every two years is sufficient.

A complete eye examination of a child involves an evaluation of vision, a measurement for glasses if indicated, a color vision test, a test for depth perception, a thorough examination of eye movements and a dilated examination of the back of the eye.

Dr. Mark E. GermanPut us on your list for “Back to School” readiness so blurred vision doesn’t get your children off to a poor start this school year.  Call to schedule their complete eye examinations today.  After school hours available.

Dr. Mark German is an optometrist practicing at Lakeshore Eye Care Professionals in Mequon and Saukville, Wisconsin.  Visit their web site at or call 262-241-1919 for more information.

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