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Healthy Vision Month by Dr. Martha Jay, Milwaukee Area Ophthalmologist

By admin
May 9, 2011

The National Eye Institute (NEI) has declared May to be “Healthy Vision Month.”   The NEI is the federal agency responsible for most of the funding of vision research in the U.S. which includes everything from the most basic research into the functioning of the eye to campaigns to improve vision in our country.

What can you do? Be sure you and your family have regular eye care.  That means every one to years they all need to have a complete eye examination with dilating drops to rule-out any eye problems that can be treated.  This could be just the need for stronger glasses in children to the development of glaucoma in those who are older.

Another key to healthy vision is wearing sunglasses outside on sunny days.  Ultraviolet exposure promotes macular degeneration and cataracts.  So don’t stop at the sunscreen, use the sunglasses and a hat this summer. Diet is also important. Leafy green vegetables contain valuable nutrients to keep the retina healthy and are especially recommended for those with macular degeneration.

Finally, if you still smoke and have not found a reason to stop yet, think of your eyes.  The more aggressive “wet” form of macular degeneration is more common in smokers as is the development of early cataracts.

So do your part, call us today to schedule eye examinations for you and your family!

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

Dr. Martha Jay is a Milwaukee Area Ophthalmologist with offices in Mequon and Saukville, Wisconsin.  Both are located just off Highway 43, minutes from Milwaukee.  Call 262-241-1919 to schedule an appointment with Dr. Jay or one of her colleagues at Lakeshore Eye Care Professionals (Dr. Mark German or Dr. Josephine-Liezl Cueto).

More eye care information available at

KIDS AND CONTACT LENSES by Dr. Mark German, Milwaukee Area Optometrist

By admin
May 2, 2011

How old should your son or daughter be to start contact lenses?  There is really no magic age when someone suddenly becomes responsible enough to handle contacts.  As a parent, you know your child best.  You should ask yourself if your child could be relied upon to clean the contacts each and every day; not to sleep in the contacts; to bring a case and solutions when away from home for the night; and, not insignificantly, could they learn to put them in and take them out.

Kids want contact lenses for a variety of reasons from just not liking the way they look in glasses to improving their sports performance.  But the idea should come from them.   Many find the hassles of contact lenses more than they can handle and would just as soon stay in glasses.

We specialize in first time fits of contacts so if you think your child is ready, we are here to help.   We start with a complete eye examination to be sure their eyes are healthy and to determine the appropriate prescription.  Then if we all agree that the child is ready to make the transition to contacts, we go the next step.  Most are fit with disposable contacts due to increased comfort and ease of care.

Your child’s vision is very precious so we want to be assured that they not only see well but that the health of their eyes is maintained with the proper contact lens fit and care.  While this may take some time with their first fitting, getting the right start should set them on the path to becoming a successful contact lens wearer for years to come.

Dr. Mark German is a Milwaukee area optometrist with offices in Mequon and Saukville, Wisconsin.  He specializes in hard-to-fit contact lens wearers and first time contact lens patients along with general eye care.  Lakeshore Eye Care Professionals has two other doctors who are ophthalmologists: Dr. Martha Jay and Dr. Josephine-Liezl Cueto.

Call 262-241-1919 for an appointment.

Visit their web site at

Cataract Patient Carolyn and Dr. Martha Jay

By admin
April 24, 2011

Click on the image of Carolyn to hear about her experience with Dr. Martha Jay and cataract surgery with ReSTOR multi-focal implants. She had worn glasses for years and now is very pleased to be able to sew and bake without them. More information about cataract surgery and implant options is available on the Lakeshore Eye Care Professionals web site or by calling 262-241-1919.

Dr. Martha Jay is a board certified ophthalmologist who trained at Northwestern University in Chicago.  She has been providing state-of-the art cataract surgery to Milwaukee area residents since 1992.  She specializes in small incision cataract surgery and blade-free iLASIK.

Lakeshore Eye Care Professionals has two offices in Ozaukee County, just minutes from Milwaukee.  Both are right off Highway 43.  Mequon: 11307 N. Port Washington Road, Saukville: 620 E. Green Bay Avenue, Suite 124

ALLERGIC EYE PROBLEMS by Dr. Martha Jay, Eye Physician & Surgeon serving Milwaukee and surrounding areas

By admin
April 18, 2011

Spring is here and plants are beginning to return to life.  We are all looking forward to spending time outside and enjoying outdoor activities.   But for many, this season means the return of red, itchy, watery eyes that threaten our enjoyment.  This is allergy season for many and patients with allergic conjunctivitis begin the yearly migration to our office to ease their symptoms.

Allergic conjunctivitis is inflammation of the thin tissue covering the eye and eyelids (conjuctiva) due to a reaction from allergy-causing substances such as pollen or dander.  When your eyes are exposed to anything to which you are allergic, histamine is released and the blood vessels in the conjunctiva become swollen. Reddening of the eyes develops quickly and is accompanied by itching and watering eyes.  Allergies tend to run in families, although no obvious mode of inheritance is recognized. The incidence of allergies is difficult to determine, because many different conditions are often lumped under the term “allergy.”

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

An obvious treatment is to avoid what you are allergic to.  When this fails, then over-the-counter anti-histamine drops can be used to reduce the tearing and itchiness.  Cold compresses also help to soothe the eyes.  If these do not work then prescription medications (stronger anti-histamine or steroid drops) are needed to calm the inflammation and return your eyes to that normal comfortable feeling.  Keep in mind that rubbing the eyes makes the situation worse.  If you suffer from allergies or are just in need of an eye examination, call to schedule an appointment so you can embrace spring with comfortable eyes.

WEBSITE ENHANCED by Dr. Mark German, Optometrist in Mequon and Saukville, Wisconsin

By admin
April 11, 2011

Our practice website has been enhanced to provide even more information about medical and surgical eye care.  We now have sections discussing LASIK vision correction, cataract surgery, dry eyes, macular degeneration, glaucoma, contact lenses and more.  We have included an Eye Care Blog with timely postings concerning new developments in eye care.  And we have started posting comments from our patients so you can hear what they have to say about their experience at Lakeshore Eye Care.  There are even youtube videos featuring our doctors and patients.

The site was completely redesigned late last year giving us the flexibility to update the content ourselves when necessary. This means that you have available the latest information now, with no delay by us going through a web design firm.  Why take on this extra responsibility? Eye surgery and eye care is a rapidly changing field and we want our patients to be able to take advantage of the improvements.

So if you have looked our site in the past, give us another try.  And if you look at the site tomorrow, try us again next week. Another way to keep up is to become a “Fan” of ours on Facebook. We look forward to your comments about our website and suggestions for improvements. Our goal is not just to enhance the look of our website but to enhance the vision of our patients.

Dr. Mark German is an Optometrist with Lakeshore Eye Care Professionals.  He specializes in comprehensive eye care and hard-to-fit contact lens patients.  He is accepting new patients at both the Mequon and Saukville offices in Ozaukee County, Wisconsin.  Call 262-241-1919 for an appointment or see their website

What is Pink Eye? by Dr. Mark German, Optometrist at Lakeshore Eye Care Professionals in Mequon, Wisconsin

By admin
March 21, 2011

We have all heard of “pink eye” but what is it?  Pink eye or “conjunctivitis” is a non-specific term for an inflammation or infection of the outer surface of the eye called the conjunctiva.  It can be caused by an infection, either bacterial or viral, or it can be due to an allergy.  The symptoms include red eyes, feeling like there is something in your eye, excessive tearing or discharge, light sensitivity and /or blurred vision.  One or both eyes may be affected.

Viral conjunctivitis usually produces a relatively clear discharge. Bacterial conjunctivitis often produces a thicker, yellow-green discharge.  Both may be associated with a cold, sinus infection or sore throat.  Because pink eye can be contagious, it should be diagnosed and treated early.  Someone with pink eye may be contagious for seven to 14 days after the symptoms first appear.  For that reason, they should be careful about sharing towels and pillow cases with others.  They should also wash their hands frequently, especially after touching their eyes.

What about treatment?  If the cause is bacterial then antibiotic eye drops are prescribed.  If it is due to an allergy, there are good over-the-counter and prescription drops available.  If it is due to a viral infection, generally you just have to wait it out unless there is a severe inflammation of the surface of the eye.  Your eye doctor can tell the difference between these three possibilities.

Do you or someone in your family have the symptoms of pink eye?  We are here to help.

Dr. Mark German is an Optometrist at Lakeshore Eye Care Professionals.  He specializes in general eye care and contact lens fitting.  Lakeshore Eye Care has two offices just north of Milwaukee in Ozaukee County.  Both the Mequon and Saukville offices are readily accessible to Highway 43.

Lakeshore Eye Care has two Ophthalmologists, Dr. Martha Jay and Dr. Josephine-Liezl Cueto, in addition to Dr. Mark German.  They offer a full range of medical and surgical eye care including blade-free iLASIK and small incision cataract surgery with premium lens implants.

Call 262-241-1919 for more information or their web site

HERE'S TO YOU by Dr. Martha Jay - Ophthalmologist with offices in Mequon and Saukville, Wisconsin

By admin
March 7, 2011

Life is hectic.  Sometimes we forget what’s important.  So let me step back and take just a moment to thank our many wonderful patients who have made our practice such a success.  We are not part of a huge clinic or hospital chain so we really depend on our loyal patients and their kind referrals of friends and family members.

But it’s not just coming in for appointments that we appreciate, it’s the trust our patients bestow on us.  Many of our patients have pretty complex eye problems.  They may be considering eye surgery or have medical conditions like diabetes or glaucoma.  They trust our doctors to manage their care and follow our suggestions to improve their sight.  They understand that medical care is a partnership; we can’t come home with them to put their eye drops in!

What are our goals for the New Year?  We plan to continue our 18 year tradition of providing the most advanced eye care available to our patients here in Ozaukee County and beyond.  We plan to continue to emphasize customer service so our patients don’t feel like a commodity.  We also will start the painful transition to electronic medical records!

Another goal is education.  We want you to be aware of options for your vision care.  One source of information is this column.  Another is our newly expanded web site and associated blog about eye care.  And don’t forget about becoming a “Fan” of ours on Facebook.

Bring on 2011!  We’re ready for it.  Are you?

Martha F. Jay, Ph.D., M.D.

Ophthalmologist at Lakeshore Eye Care Professionals, S.C.

Offices in Mequon and Saukville, Wisconsin

Phone: 262-241-1919

web site:

Offering small incision cataract surgery with premium lens implants, blade-free iLASIK correction, glaucoma treatment, diabetic eye care, dry eye care and general eye examinations.

Our practice includes to ophthalmologists (Eye Physicians & Surgeons) and one optometrist.  We provide comprehensive medical and surgical eye care for patients of all ages.

"LASIK Now for Summer Fun Later" by Dr. Martha Jay, LASIK eye surgeon at Lakeshore Eye Care Professionals in Mequon and Saukville, Wisconsin

By admin
March 7, 2011

You pass the bike in the garage, you look out at the frozen lake and imagine sailing, you are planning your camping trip out west… While those activities are a way off you can get prepared now by having LASIK vision correction. All these activities will be easier without hassling with contact lenses or glasses.  LASIK actually simplifies your life which a life change we can all embrace.

You may have been worried about LASIK in the past when you heard that it involved a metal blade but those days are over at Lakeshore Eye Care.  We have been exclusively offering a completely blade-free LASIK experience for over 5 years.  The gentle touch of the lasers lasts only seconds and you have to see the results to believe them.

Not everyone can have LASIK, however, due to their glasses prescription or the shape of their eyes.  So before you get too excited about the prospect of buying off-the-rack sunglasses for the summer, come in for a free screening exam.  We are not high pressure, just there to provide information so you can decide if you want to improve on nature.

And remember LASIK is not the same everywhere you go.  At Lakeshore Eye Care you have the confidence of a local doctor you can trust with over 15 years experience in refractive surgery.  And we have always provided our patients with the latest and most precise technology available.  Come in so we can get to know you and your eyes to see if LASIK is right for you.

Call 262-241-1919 for your personalized screening appointment.

More information available at

Dr. Martha Jay completed her ophthalmology training at Northwestern University in Chicago in 1992.  She has been providing the latest in medical and surgical eye care to patients in the Milwaukee and Ozaukee County areas since that time.  She specializes in blade-free iLASIK and small incision cataract surgery but also treats glaucoma, diabetic eye disease, macular degeneration and much more.


HAVE SWEET DREAMS – DON’T SLEEP IN YOUR CONTACTS by Dr. Mark German, Contact Lens Specialist at Lakeshore Eye Care Professionals, Mequon & Saukville, Wisconsin

By admin
February 28, 2011

We are all busy people so it may seem logical to save time and trouble by sleeping in your contact lenses.  Some brands even promote this practice.  You may even have done it for years without problems but now is the time to stop.  You risk a severe corneal infection called a corneal ulcer.

The cornea is the clear front part of your eye.  It has no blood supply so must rely on the tear film for oxygen.  When you sleep in contacts not only are you depriving your eyes of oxygen by having your eyes closed, the plastic of the contacts act as an added barrier.  The result is a decreased ability to fight off infections and a possible corneal ulcer.

A corneal ulcer is a very painful penetrating infection on the surface of the eye. The symptoms are pain, blurred vision, redness and light sensitivity.  Once managed with strong antibiotic drops, they may leave a permanent scar on the surface of the eye. These types of infections are rarely seen in healthy people unless they sleep in their contact lenses.

If you do not want to give up the ease of seeing well first thing in the morning, you might want to consider LASIK vision correction.  That way you can simplify your life even more by completely eliminating the contacts! Our Dr. Martha Jay is an expert blade-free LASIK surgeon, call to have a screening exam with her to see if LASIK is a possibility for you.

In the mean time, slow down – take those contacts our every night.  Your cornea will be much happier and so will you.

Visit our web site for more information at or call 262-241-1919

Dr. Mark German is an Optometrist with over 20 years experience in fitting contact lenses and general eye care.  He practices at Lakeshore Eye Care Professionals with Dr. Martha Jay and Dr. Josephine-Liezl Cueto who are Ophthalmologists.   They offer medical and surgical eye care for patients of all ages including blade-free LASIK, small incision cataract surgery, premium implants for cataract surgery, glaucoma treatment, macular degeneration care, dry eye treatment, contact lens fitting and much more.

New Cataract Technology at Columbia-St. Mary's Ozaukee Hospital by Dr. Martha Jay, Eye Physician and Surgeon, Mequon and Saukville, Wisconsin

By admin
February 23, 2011

Just when you think cataract surgery cannot get any faster or safer, along comes another advancement in technology.  Columbia-St. Mary’s Ozaukee has just purchased the most advanced cataract machine available to do just that.  Cataracts are removed through a tiny incision with an ultrasound device that we call a “phaco” machine.  The new Alcon Infiniti machine has been in use at the Ozaukee hospital since late last year.  The result is faster surgery and quicker recovery for our patients.

Columbia-St. Mary’s Ozaukee is the only hospital providing eye surgery at this time in Ozaukee County and now they have the newest equipment in the area.  The difference is how the ultrasound works.  The Infiniti machine has the new “Ozil” technology which allows the ultrasound to move in two directions instead of one.  It also has the capability to change the power of the ultrasound based on the severity of the cataract – this is called “Intelligent Phaco.”  Finally it allows us the use an even small incision, down from an already tiny 2.8 mm to only 2.4 mm.

The bottom line is that anything that makes my job easier and my patients see better is welcomed.  We at lakeshore Eye Care have long dedicated ourselves to providing the most advanced medical and surgical eye care available and the new Alcon Infiniti phaco machine is just one more example of that principle.

Dr. Martha Jay is a Board Certified Eye Physician and Surgeon who has been practicing in Ozaukee County since 1992 after receiving her Ophthalmology training at Northwestern University in Chicago.  She specializes in blade-free LASIK vision correction and small-incision cataract surgery.  Call for your appointment today to see if you have cataracts and learn about the new implants that allow you to "see it all" without glasses after surgery.


Martha F. Jay, Ph.D., M.D.

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