Dr. Martha Jay’s Blogs

BABY YOUR EYES by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals, Mequon & Saukville, Wisconsin

By admin
March 5, 2012

I frequently recommend cleaning the eyelids with dilute baby shampoo.  When I bring this up with patients, I often get a quizzical look from them.  Baby shampoo for adults?  It works well around the eyes because of the “no-tears” feature.  You don’t get the stinging in your eyes like with regular soap.

Why would I recommend baby shampoo?  The main reason is for blepharitis.  This is a very common chronic low-grade eyelid infection.  The symptoms include red eyes in the morning, excessive tearing early in the day, a slight discharge and/or a gravely feeling in the eyes.

The baby shampoo decreases the bacterium from around your eyes.  There are many small openings into the eyelid around the eyes that can easily become infected by common bacteria that exists elsewhere on your skin.  Baby shampoo also helps decrease eye allergy symptoms by removing pollen or other irritants from contact with your eyes.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

What you do is dilute the shampoo as you would for washing your hands with liquid soap.  You can use your finger tips, a wash cloth, cotton tip or small cotton pad.  You clean around the eyes right up to the edges of the eyelids and then rinse with warm water.  Most people do this once or twice a day.

If you have the symptoms noted above, give baby shampoo eyelid scrubs a try.  You will probably be surprised at how such a simple remedy improves your eye comfort.

Dr. Martha Jay is a Board Certified Ophthalmologist specializing in medical and surgical eye care.  She welcomes patients of all ages into her practice and accepts most insurance plans including Medicare Assignment.  She received her ophthalmology training at Northwestern University in Chicago.

For more information or to schedule an appointment, call 262-241-1919.

Visit www.LakeShoreVision.com for more eye care related information.


LASIK: WAVEFRONT GUIDED VS. OPTIMIZED TREATMENTS by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon and Saukville, Wisconsin

By admin
February 27, 2012

If you have looked into LASIK vision correction lately, you may have become confused about the difference between wavefront guided versus wavefront optimized treatments.  Wavefront treatments correct not just near-sightedness and astigmatism but also for other aspects of your vision called higher order aberrations. This is a physics term to describe the complexities of exactly how light enters your eye and is different for every person and every eye.

The VISX Star S4 laser that we use for LASIK vision correction is a wavefront guided system.  That means that it allows us to individually measure the higher order aberrations of each and every patient and then customize their treatment to allow better vision after the procedure.  Less advanced laser systems, while cheaper, are wavefront optimized meaning that they apply the same higher order aberration correction to each treatment – not individualizing the correction to the specific patient.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

Most of the attention lately has been around how we generate the flap at the beginning of the LASIK procedure, whether with a laser or a blade, but the second part of the procedure is equally important.  We provide blade-free iLASIK vision correction with wavefront guided corrections for all of our patients so they can benefit from this advanced technology. Just another reason to call for your free, no-pressure LASIK screening exam to see if iLASIK is an option for you!

Dr. Martha Jay is a Board Certified Ophthalmologist (Eye Physician and Surgeon) practicing at Lakeshore Eye Care Professionals with offices in Mequon & Saukville, Wisconsin.  She has been exclusively been offering blade-free iLASIK vision correction since 2005 so has extensive experience in this more advanced procedure.

Call 262-241-1919 for more information or visit www.LakeShoreVision.com.


"FORGIVE" YOUR CO-PAYMENT? by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon & Saukville, Wisconsin

By admin
February 7, 2012

At the beginning of every year we get calls requesting that we "forgive" insurance co-payments.  Some ask nicely, others are pretty insistent.  Just to save our billing staff from another call on this subject, let me explain what co-payments are and how they function as part of your health insurance plan.

Co-payments are designed to decrease usage of health care services by giving the patient some ownership of the cost of the visit.  Often patients are given the option of lower premiums at the cost of higher co-payments.  Every time co-payments go up, the amount paid to the doctor directly by the insurance company goes down.

If we 'forgive" a co-payment, it is actually insurance fraud.  We have contracts with most major insurance companies stating what our compensation will be for specific examinations, testing and surgical procedures.  If the patient is required to pay 20% of that or a certain dollar amount and we "forgive' it, there are several consequences.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

First, we are not receiving that portion of our fees that the co-payment represents.  Second, the fraud part is because the insurance company assumes the co-payment was made so reduces the patient's remaining amount for the rest of the year.  Third, if reported to the insurance company then we are stating that our fees are less than the contracted amount so further payments are reduced.

So as much as we would like to "forgive and forget", it is not so simple!

Dr. Martha Jay is a Board Certified Ophthalmologist (Eye Physician Surgeon) who stared Lakeshore Eye Care Professionals in 1992 after completing her Ophthalmology training at Northwestern University in Chicago.  She and her colleagues, Dr. Mark German and Dr. Josephine-Liezl Cueto, are proud to be providing the latest in medical and surgical eye care in an independent medical practice.

Specializing in small incision cataract surgery with premium lens implants; blade-free iLASIK Vision Correction; Glaucoma care; Macular degeneration treatment; dry eye options and much more.

Call 262-241-1919 for more information or appointments.

Visit www.LakeShoreVision.com to find our Eye Care Blog and sections on many common eye conditions.


GLAUCOMA AWARENESS MONTH by Dr. Martha Jay, Opthalmologist in Mequon and Saukville, Wisconsin

By admin
January 17, 2012

January is National Glaucoma Awareness Month so reading this column is a good start! Glaucoma is an eye condition caused by damage to the optic nerve in the back of the eye.  It is often but not always associated with increased eye pressure.  The optic nerve carries information from your eye to your brain.  If it is damaged then irreversible vision loss may occur.   Unfortunately, glaucoma has no symptoms until up to 40% of vision has been lost.

Over 2.2 million Americans have glaucoma but up to 50% are unaware of it. Glaucoma is a leading cause of preventable blindness but first the appropriate diagnosis must be made.  It is treated with eye drops, lasers and sometimes surgery. Glaucoma risk goes up with age; if a family member has the condition; and in those with diabetes, high blood pressure or heart disease.

How is it diagnosed? This requires regular complete eye examinations with dilating drops at least every one to two years.  As noted above, eye pressure is not always elevated so eye pressure checks at Health Fairs are not adequate.  The dilation part of the exam is to look at the optic nerve.  If the eye pressure or optic nerve are abnormal, extra testing is indicated to assess side vision and to digitize the optic nerve appearance to be able to check for changes over time.

Don't become a statistic! Call for your complete eye examination today if you have been neglecting this aspect of your health care.

Visit www.LakeShoreVision.com for more information.

Call 262-241-1919 for appointments.

Dr. Martha Jay is a Board Certified Ophthalmologist practicing since 1992 in Mequon and Saukville, Wisconsin.  She received her ophthalmology training at Northwestern University in Chicago and now specialized in medical and surgical eye care.


DON’T LET DRY EYES DEFEAT YOU by Dr. Martha Jay, Ophthalmologist with offices in Mequon & Saukville, Wisconsin

By admin
December 27, 2011

Do your eyes sting and burn at times?  Do they feel gritty?   Do you have excessive tearing?  Have these symptoms become even worse over these past few winter months?  If you answered “yes” to some of these questions, you may have dry eyes.  Do not worry...you are not alone.  About 59 million Americans suffer from Dry Eye Syndrome.  Of this population, about 75% are over the age of 65.  The symptoms are worse in the winter; when you are out in the wind; or after reading or using your eyes intently for a long time.

To help alleviate some of the symptoms of dry eyes, our first line of treatment is tear replacement with over-the-counter artificial tears.  Do not be intimidated by the wide variety of tears to choose from on the store shelves. You may have to try a few of them to find your preferred choice.   If that does not work, we can try punctal plugs to block the tears you have from leaving the eye.  These tiny “corks” can be placed easily in the office and are often quite successful.  Another route is the use of prescription drops such as Restasis that change the quality of your tears so they coat the eye more effectively.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

Don’t try to diagnose yourself, however.  If you think you have some of the symptoms above you should schedule a comprehensive eye examination.  We will thoroughly evaluate your eyes and your vision and determine the appropriate remedy for your situation.  We can help – don’t let dry eyes defeat you!

See www.LakeShoreVision.com for more information about dry eyes and other common eye problems.

Call 262-241-1919 for appointments other other questions.

Dr. Martha Jay is a Board Certified Ophthalmologist specializing in medical and surgical eye care such as iLASIK (blade-free LASIK) and small incision cataract surgery with premium lens implants.  She trained in Ophthalmology at Northwestern University in Chicago and founded Lakeshore Eye Care Professionals in 1992.


LASIK for Christmas: The Gift of Sight by Dr. Martha Jay, Ophthalmologist, Mequon and Saukville, Wisconsin

By admin
November 28, 2011

Oh no, the holidays are fast approaching!  Are you again stymied about a gift for your young adult son or daughter?  Consider the gift of sight: LASIK vision correction.  Not only would LASIK help launch them into the future, this gift also saves them money in the long run. A 25 year-old wearing contact lenses can expect to spend more than $20,000 on contacts and solutions over their lifetime.  So LASIK is really a bargain.  And blade-free iLASIK is now so precise it’s approved by NASA for their astronauts and the Navy for their “Top Gun” fighter pilots.

If you are considering LASIK as a gift, you should talk it over with the one you have in mind.  Find out if they can spare an hour for a free screening exam to determine if they are an appropriate candidate. The actual LASIK procedure would require 2 days out of their normal schedule for the surgery and healing.

LASIK is ideal for active people.  Skiing, swimming, biking and other outdoor activities are more fun without the hassles of glasses or contacts.  It also simplifies life which is especially appreciated by those starting families or careers.  The most common comment we get from our LASIK patients is that they wish they had done it sooner - they consider it a life changing event.  So why not help your son or daughter along?

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

For more information, visit out web site at www.LakeShoreVision.com or give us a call at 262-241-1919.  You might see someone you know in the Testimonial Section!  Remember that blade-free iLASIK at Lakeshore Eye Care is the most precise and advanced procedure available anywhere. Dr. Martha Jay was the first doctor in the Milwaukee area to use a laser for refractive surgery in the 1990's and has remained at the top of the fields since then.  Trust your eyes and those of your family to a local doctor you can trust.

Dr. Jay practices ophthalmology at Lakeshore Eye Care Professionals with offices in Mequon and Saukville, Wisconsin.  She is a board certified ophthalmologist who obtained her ophthalmology training at the prestigious Northwestern University Medical School in Chicago.

Happy Holidays to you and your family!

www.LakeShoreVision.com   262-241-1919


GIVE THANKS FOR GOOD VISION by Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals in Mequon and Saukville, Wisconsin

By admin
November 7, 2011

Most of us pretty much take our vision for granted unless we have a problem.  Hopefully you never have to choose but most people would rather lose hearing or mobility before vision.  Maintaining good vision, however, does take some effort on your part.

You should be sure to have a complete eye examination with dilating drops at least every two years.  If you have diabetes, then you should come in every year.  We generally see glaucoma patients every six months.  Warning signs that would warrant an immediate eye examination include eye pain, light sensitivity, blurred vision, loss of side vision or an increase in floaters.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

You may have good vision but what about your relatives or neighbors?  If you are starting to think about holiday gifts, consider something that would make their lives easier.  They probably have enough “stuff” but could really use a ride to the store, doctor’s appointment or just out for some fun.  There are options, although limited, to get around if you don’t drive in Ozaukee County.  But the loss of freedom is pretty distressing to many visually impaired seniors who can no longer drive due to visual problems.

The above is just something to reflect upon during the Thanksgiving holiday.  And while you are at it, don’t forget to schedule those eye appointments for yourself and your family!  Remember that we provide advanced medical and surgical eye care for patients of all ages.

To learn more about Dr. Martha Jay and Lakeshore Eye Care Professionals, visit www.LakeShoreVision.com or call 262-241-1919.


iLASIK and Flex Plans by Dr. Martha Jay, LASIK Surgeon in Mequon and Saukville, Wisconsin

By admin
October 24, 2011

Martha F. Jay, Ph.D., M.D.

You’ve been thinking about LASIK for years and have just gone through another summer hassling with your contacts and glasses.  In the long run you actually save money on LASIK compared to the cost of contacts and glasses.  But don’t forget about yet other way reason to turn to LASIK: The added savings provided by using your Flex Spending Plan at work.  Fall is generally the time to plan for the next year if you want to take advantage of these added savings.  But before committing the funds, be sure to come in for your free screening exam.

Not everyone is a candidate for blade-free iLASIK so the screening exam is critical.  We check your prescription, shape and thickness of your cornea, general eye health and many other factors.  It also gives you a change to meet our great team at Lakeshore Eye Care and learn more about iLASIK.

Even if you know you have a Flex Plan at work, the rules vary depending on your employer so be sure to check with your Human Resource officer. By using pre-tax dollars from your Flex Plan, you can make LASIK even more affordable.  But if you don’t have such a plan at work, there are other ways to finance iLASIK.  We have interest-free financing arranged through CareCredit and accept most major credit cards.

We offer the exact same blade-free iLASIK procedure at Lakeshore Eye that the Navy has found to be safe and precise enough for their “Top Gun” pilots. It’s over in minutes and pain-free.  So don’t miss out on your chance to make this remarkable procedure more affordable in 2012.

Dr. Martha Jay was the first eye surgeon in the Milwaukee area to use a laser for refractive surgery.  Since then, thousands of Milwaukee area residents have benefited from her expertise.  She and her team at Lakeshore Eye care take the time to explain every detail in advance so there are no surprises.  Call today for your complimentary, no-pressure screening exam at 262-241-1919.

Visit www.LakeShoreVision.com for more information.


Still Open? By Dr. Martha Jay, Ophthalmologist at Lakeshore Eye Care Professionals, Mequon and Saukville, Wisconsin

By admin
October 11, 2011

We keep getting calls from patients asking, “Are you still open?”  The reason for the confusion is construction, lots of it, in and around both the Mequon and Saukville offices.  The answer is a resounding “YES, we are very much open at both locations.”

The Mequon office may look like the roof is off, but it is very much there.  You can thank our new landlord, Scott Yauck of Cobalt Partners, for the down-and-out look!  He is adding a new front on the building and a Starbucks on the south end.  Parking is available in front of our office and in the gas station lot to our north.  Construction is slated to be completed by Thanksgiving.

As for Saukville, it looks like the road construction along Green Bay will continue for some time.  When it is done, however, we will be able to make a left turn more easily into and out of the driveway because they are adding a central turning lane.  So there will be an advantage to putting up with this in the long run.  Also, now traffic moves more slowly through the area so it is actually a bit safer.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

Thank you, loyal patients for putting up with this “progress.”  Just leave a little extra time and you should be able to get in and out of both offices without difficulty.  Makes you look forward to winter, doesn’t it?  And please don’t let these little interferences get in the way of you taking care of your eyes.  We still offer the latest in medical and surgical eye care for patients of all ages.  See you soon!

Dr. Martha Jay practices at Lakeshore Eye Care Professionals with Dr. Josephine-Liezl Cueto and Dr. Mark German.  Offices are located in Mequon and Saukville, Wisconsin.

Call 262-241-1919 for more information or to schedule an appointment.  Medical and surgical eye care offered for patients of all ages including iLASIK vision correction, small incision cataract surgery with multi-focal and toric lens implants, glaucoma care, diabetic eye care, dry eye treatment and much more.

See www.LakeShoreVision.com for more informative blogs and explainations of common eye problems.


Electronic Medical Records are coming to Lakeshore Eye Care by Dr. Martha Jay, Ophthalmologist in Mequon and Saukville, Wisconsin

By admin
September 19, 2011

Lakeshore Eye Care may be an independent group of doctors, not part of any large hospital group, but we aren’t going to be left behind in the conversion to electronic medical records.  You may have seen the equipment being moved into the exam rooms at both our offices and now we are “Going Live.”  That means that last week we began to convert to electronic records and will eventually be able to discard our old paper charts.

Why go through all that trouble and expense?  There are many advantages to electronic medical records but the most important one is accuracy and better ability to communicate with our patients and referring doctors.  No longer will our staff be struggling to decipher the handwriting of a certain doctor (could that be me?) to understand the examination results and plan. There will also be a savings in time and paper as we are able to just modify each patient’s information rather that completely rewriting it each time they come in.

Dr. Martha F. Jay

Martha F. Jay, Ph.D., M.D.

But change is not easy so we ask for your understanding while we go through this transition.  We may be requesting different information when you schedule and at first may be a bit slower.  But we have a great staff – dedicated to learning new tasks and making our patient’s experience at Lakeshore Eye Care the best it can be.  Thanks for your patience.

On another topic, Flex Spending plan deadlines are coming up so be sure to schedule your LASIK screening exam before committing funds for 2012 as not everyone is a good LASIK candidate.

Dr. Martha Jay is an ophthalmologist (Eye Physician and Surgeon) practicing at Lakeshore Eye Care Professionals in Mequon and Saukville, Wisconsin.  For appointments call 262-241-1919.  For more information see www.LakeShoreVision.com


Stay Connected


We want to hear from you